Since I started Slice of Yorkshire, I have been using a range of social media platforms to promote my bakes however I feel like I have learnt a lot over the past 12 month to get to where I am now.
When I first set up the Facebook and Instagram pages, I contacted some competitors to get feedback on what I can do or change to grow my online brand. I received a lot of really helpful suggestions but it was made apparent that I needed to do the following:
- Establish my USP and make this very clear throughout my marketing
- Get a 'look' and tone across all social media
- Take high quality photos to mirror the quality of my products
I took all of this advise on board and went to work!
I invested in a new camera, photography tent and lights then spent a lot of time figure out how to take a good photograph (easier said than done in my case). Above you can see a photo that I took last week of a caramel drip cake and matching cupcakes which will be used on my social media over the next few days. I am now in a routine of taking photos of any bakes before they are collected/delivered/eaten to ensure that I have high quality promotional materials.
I still have a lot to learn but with every cake my photography is improving and I am much more confident about my abilities. Below is a photo of how our Instagram page is currently looking and I feel like it is finally starting to take shape and show exactly what Slice of Yorkshire has to offer.